This packaging is right up my alley. Simple, but with resonance – a term my one professor can not say enough of. It’s that special kind of deign that is minimal at it’s root, taking away the visual clutter, but that has that extra spark or touch that keeps people engaged. I think this packaging design does a great job at relating to this concept…just noting the little off-kilter text in the added circles to talk about each food, and it’s active use of color right where it matters. It’s those special touches, they’re killer.

Found via the dieline.