Two posts in two days — crazy time!
Hah, anyways! Today I wanted to share a little something that Gwen and I have been working on for an awesome new client. While I won’t give too much away, this new business venture will play one part in the wedding industry and another in events and conferences.

The That’s Darlin’ brand values are: EASEFUL, TEXTURAL, & PERSONAL. This brand has to basically let everything that it will create in all different kinds of aesthetics shine. The color palette is kept neutral so that it can easily flow with future creations. Here are some of the different logo possibilities:

It’s been so fun and interesting to work with Gwen for this process. It’s the first time that I have worked with someone to build out a brand identity, and I’m so glad that I let my guard down and tried this out. Also, a huge thank you to all of you who applied for the part-time design position! I’m going through applications, and will be in touch shortly about next steps. I am seriously floored with the talent that came to my inbox. You guys! I can’t wait to keep testing these waters and help even more budding businesses shine through the Pinegate Road process.

Do you have a favorite? I’ll be back with a final identity design in a few weeks! Can’t wait to see how this all turns out.