Pinegate Road Podcast Episode 91

Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative,  where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-rated podcasts. 

Listen in as Alyssa shares her story from the corporate world at a successful multi-million dollar company in New York, to spinning her wheels at freelancing, to finding the Aligned Business Academy and jumping into the CEO role. We talk about the importance of embracing the future version of yourself, how COVID was in many ways a blessing, and Alyssa details the tangible things that really helped her step into her power as a business owner. 

Topics we cover:

• How being let go from a corporate job opened up the world to Alyssa.
• One of the most vulnerable and pivotal moments of Alyssa’s entrepreneurial journey.
• Why Alyssa decided to join the Aligned Business Academy.
• The mindset shifts Alyssa made to make her business happen.
• The importance of breaking the cycle of the “hustle” mentality.
• The one thing that has made all the difference in Alyssa’s business journey.

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I was living on other people’s timelines and agendas and schedules. – Alyssa Houseknecht @pinegateroad

All of the dreams I had had the word “some day” in them. I had a wake up call: when is someday? – Alyssa Houseknecht @pinegateroad

I realized I could start living the life I wanted right now. – Alyssa Houseknecht @pinegateroad

Something that is going to be aligned for somebody else might not be aligned for you, and that’s ok. – Alyssa Houseknecht @pinegateroad

We’re all people, we’re all messy. – Alyssa Houseknecht @pinegateroad

COVID allowed me to end business relationships that weren’t working for me. – Alyssa Houseknecht @pinegateroad

Our definition of our dream life is our own. – Alyssa Houseknecht @pinegateroad

Podcast Links:

• Grab the Confident Brand Workbook

Connect with Alyssa:

• Website
• Instagram
• LinkedIn
• Facebook

Connect with Kelsey:

• Instagram

Connect with Pinegate Road:

• Instagram
• Pinterest
• Facebook
• Twitter
• Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!
• Calling First Year Business Owners? Click to learn more about First Steps to Freelance: Crafting your Plan to Wild Success