Pinegate Road Podcast Episode 87

Haley Johnson is the founder of Propegy, an agency that creates marketing solutions for every stage of business and leverages the consistency of an in-house team with the flexibility of a freelancer. What’s really unique about Haley though is the huge shift she made over the past year really stepping into her power as a business owner, not “just a freelancer.”

In this episode we discuss Haley’s journey from student, to freelancer trying to move out of her parent’s house, to legitimate CEO, employer, and business owner, and the shift that made all of this possible for her. Haley also shares her views on why you don’t always need a website to have a successful company (but what you do need!) and her unique way of looking for new leads for her business. Haley is an amazing example of what it looks like when you really claim who you are and who you want to be and then fully and unapologetically step into that role, and I’m so excited to share her story!

Topics we cover:

• How Haley has formed a unique niche in her industry.
• How she made the switch from freelancer to business owner.
• How she built her business – all without a solid website or portfolio.
• Why she chose to hire an employee instead of contractors.
• The details of Propegy, including how Haley formed her niche and the work she does with clients.
• The unique way Haley looks for new leads.

Tweet it!

A lot of these companies with smaller budgets need one person to wear a million hats. – Haley Johnson @pinegateroad

I needed to stop thinking of myself as a freelancer and start to think of myself as a business owner. – Haley Johnson @pinegateroad

None of this would have been possible without getting my business together and taking myself seriously. – Haley Johnson @pinegateroad

Instilling a sense of purpose into the people that work for you is the best way to create a company that is going to last. – Haley Johnson @pinegateroad

Connect with Haley:

• Website
• Facebook
• Instagram (Propegy)
• Instagram (Haley)

Connect with Kelsey:

• Instagram

Connect with Pinegate Road:

• Instagram
• Pinterest
• Facebook
• Twitter
• Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!
• Calling First Year Business Owners? Click to learn more about First Steps to Freelance: Crafting your Plan to Wild Success