Pinegate Road Podcast Episode 85

Katie Durski is the owner and founder of Ribbon & Ink, a brand and web design agency that helps small creative businesses book their dream clients by creating purposeful and consistent branding. She started off working specifically with wedding industry professionals but has since shifted a lot of her business model, and in the past year alone has made some really big and bold moves that has allowed her to have her best business year ever.

We’re talking business, kids, parenting during a pandemic, and how Katie juggled it all while growing a multi $6-figure business. Katie also shares the one major thing that really shifted her business from the brink of closing to the most successful yet in only a year and we talk about the importance of trying new things and not worrying about perfection.

Topics we cover:

• How Katie first got started ten years ago and how she has scaled over the years.
• How she initially made the transition to working for herself.
• What the first year working for herself was like.
• How she managed having kids with running a business.
• How the pandemic changed her business model.
• How she balances giving a great client experience while also staying sane.
• What is on the horizon for Katie.
• The differences between booking a $5k client and a $10k client.

Tweet it!

I like working with clients, but I don’t necessarily like working with them for a long time. – Katie Durski @pinegateroad

If I want to continue to do this I need to figure out what I’m doing wrong and re-invest in myself. – Katie Durski @pinegateroad

It wasn’t big changes I did but it was about sitting down and getting really clear on who my ideal people are. – Katie Durski @pinegateroad

Really knowing who my people are and creating collections around them, valued at what they can afford, really has made a difference for me. – Katie Durski @pinegateroad

Really getting in their heads has allowed me to better serve them. – Katie Durski @pinegateroad

I’ve always known I wanted to be an entrepreneur. – Katie Durski @pinegateroad

What you think somebody can afford is not always the case. – Katie Durski @pinegateroad

Connect with Katie:

• Website
• Facebook
• Instagram
• Pinterest

Podcast Links:

• The Guide To Building a 6-figure Business
• Making Brands Happen
• Emily Ley
• Lara Casey

Connect with Kelsey:

• Instagram

Connect with Pinegate Road:

• Instagram
• Pinterest
• Facebook
• Twitter
• Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!
• Calling First Year Business Owners? Click to learn more about First Steps to Freelance: Crafting your Plan to Wild Success