Pinegate Road Podcast Episode 47

We are so excited to have Jenni Heffernan Brown on the show today! Jenni is a business owner and founder at Prim’d Marketing. Prim’d is a brand strategy shop in San Francisco that helps brands write compelling stories about what’s true for them and connecting their stories with great customers! It is so fun to talk to another mastermind from a brand strategy studio! Both Pinegateroad and Prim’d got their start while we were in grad school and we both have our Masters in Fine Arts. Listen in to hear our similarities and Jenni’s journey as a creative entrepreneur as how she feeds her creativity!

Topics we cover:

— How Prim’d Marketing came to be
— How to find your voice with podcasting and blogging
— Finding collegiality
— Being an artist and creating for the sake of creating and for fun
— Balancing art and client work and creating without deadlines
— The stages of business from its conception to adolescence and beyond
— Offerings for clients at different stages of their businesses
— How to support Clients new in their businesses as a brand strategist and designer
— Prim’d’s Golden Hour offering for new clients and Pinegateroad’s First Steps to Freelance offering for new clients
— The importance of data and science in branding
— How it’s okay to start working before you have the shiny website and marketing plan
— Going through the brand plan process as the brand strategist and finding brand values
— How brand values evolve but the core essence stays the same throughout a brand’s life
—How Jenni and business partner, Sophie, have fun with their clients with their Newsletter
— Applying business values and strategies to your marriage

Pinegate Road Podcast podcast links:

— Prim’d Marketing
— The Type A Creative Podcast
— Juliet Meeks
— Jen Sincero
— Tara Gentile
— Goal Setting Planning to Grow Your Standout Business
— Being Boss Mastermind
— Becky Simpson
— Prim’d Marketing Golden Hours Sale in the month of August

Tweet it!

— Tweet: You find your voice by using your voice @pinegateroad @JenniPrimd
— Tweet: I was able to practice practice practice and now, hey, I’m actually good at this @pinegateroad @JenniPrimd
— Tweet: It became larger which is great but also exhausting @pinegateroad @JenniPrimd
— Tweet: It became larger which is great but also exhausting @pinegateroad @JenniPrimd
— Tweet: I’m trying to go where the energy is @pinegateroad @JenniPrimd
— Tweet: How else can I use my creativity to make art?
[making art with friends], that sounds so dreamy @pinegateroad @JenniPrimd
— Tweet: That just fuels me, the hand lettering @pinegateroad @JenniPrimd
— Tweet: I don’t have to worry about [hand lettering] being something that supports me @pinegateroad @JenniPrimd
— Tweet: New business hood is totally a season @pinegateroad @JenniPrimd
— Tweet: Taking action leads to answers (quote by Jen Sincero) @pinegateroad @JenniPrimd
— Tweet: [We] went through our own brand plan process and it was way harder than I expected @pinegateroad @JenniPrimd
— Tweet: We’ve always tried to make our brand approachable @pinegateroad @JenniPrimd
— Tweet: Our Newsletter is one of the funnest things we do @pinegateroad @JenniPrimd
— Tweet: We want to be approachable and we want to be who we are, not just a glossier and shinier version of who we are @pinegateroad @JenniPrimd
— Tweet: It speaks to my soul @pinegateroad @JenniPrimd
— Tweet: She, [Tara Gentile] blew my brain with everything @pinegateroad @JenniPrimd
— Tweet: How do I focus on having fun? How can my clients feel the fun [in my work]? @pinegateroad @JenniPrimd
— Tweet: It’s so fun to think about the energy behind something instead of how it helps your bank account @pinegateroad @JenniPrimd

Connect with Jenni:

— Prim’d Marketing
— Prim’d Marketing Instagram
— Prim’d Marketing Links
— Jenni Heffernan Brown’s Links
— Twitter
— Jenni Heffernan Brown’s Instagram

Connect with Pinegate Road:

— Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Pinterest
— Facebook
— Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!
— Calling First Year Business Owners? Click to learn more about First Steps to Freelance: Crafting your Plan to Wild Success