Finding your niche in a crowded industry, with Emily Roggenburk

Emily Roggenburk is a local photographer here in Cleveland. She’s really taken that locality and made it something that’s a big part of her business. Photography might seem like it’s a really saturated market and finding your niche isn’t easy. I love Emily’s story because she took photography and asked herself, “What aren’t people doing with photography? What can I do with photography? What can I leverage that is unique to me, unique to where I’m living, and unique to certain situations going on in the world?” This is a really cool example of getting creative with your niche and I’m sure this episode will offer you a lot of inspiration for niching down your own business whether you have a geographic focus or not.

Topics we cover:

— Being a local entrepreneur
— Emily’s journey from working in corporate America to becoming a self-employed photographer
— The incredible story of how she got into aerial photography (it involves an impromptu helicopter ride!) and honed in on the niche of her business
— The process Emily went through to go from feeling confused about branding to getting clear on her why and her brand
— How she branched out with her business to encompass other cities
— The guiding values that Emily follows both in her personal life and in business
— How she has dealt with uncertainty and elements of the unknown when starting her business
— Identifying your weaknesses and outsourcing work that is not in your zone of genius
— Staying focused in your business when you’re a jack of all trades
— Scheduling your time in order to stay on top of things
— The differences between our expectations and the reality of self-employment
— Taking care of your mental health and your energy levels as an entrepreneur
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

Show Links:

— Strengths Finder Test
— Made Vibrant
— The Pinegate Road Podcast: Episode 12, Following your authentic path by running your own business with Caroline Winegeart
— Buy Our Future
— Bulletproof

Tweet it!

Tweet: “What isn’t a challenge that’s going to come up when you’re starting your own business?” – @emilyroggenburk https://ctt.ec/d0133+

Tweet: Identify your weaknesses as an entrepreneur and learn to strengthen them or outsource that work. – @emilyroggenburk https://ctt.ec/vc08y+

Tweet: “Sometimes your strengths can help you niche even further, which is a really good thing.” – @pinegateroad https://ctt.ec/ZUycL+

Tweet: “Sometimes you just have to rest and let yourself recharge.” – @emilyroggenburk https://ctt.ec/df9g2+

Connect with Emily:

— Website
— Twitter
— Instagram
— Facebook
— Pinterest

Connect with Pinegate Road:

— Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Pinterest
— Facebook
— Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!