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DESIGN FILES | rebranding, and new blog design for pinegate road

Last night was a really big night for me, the new design for the blog was implemented! I’ve been searching for months for the perfect theme that would basically work as a blank canvas, and also waiting for that spark of inspiration for the new design. Both of these came together this weekend, and I just went for it. If you’re reading this on RSS, please go take a look at the whole layout!

A little about the project: I wanted to really show what this blog is all about without being too literal about it. Referencing my tagline and the name of the blog, I wanted natural elements to be incorporated. This showed through with the photography at the top, and with the addition of the pinecone. You didn’t think I could name my blog Pinegate Road and not incorporate a pinecone, did you? I also wanted to reference process, and the hand-crafted touch, with a bit of quirky elegance. I hand-painted the logo type, which goes along with Pinegate Road’s house typeface, didot, but also brought a hint of modernity with the sans serif typeface Museo.  I love a high contrast serif with a sleek sans…who’s with me? And lastly, gold washi tape was used throughout to incorporate that hand-crafted feel and to balance out the natural elements and give the design more structure. Pinegate Road is all about my personal endeavors as a creative, and I couldn’t be more happy with this new design representing just that.