An AI coaching experience to rebuild your business around who you are now and who you're becoming next.
The space where AI finally feels human, strategy meets you exactly where you are, and real human connection is built in as you grow into everything you're meant to become.
WELCOME TO WHAT'S NEXT
JOIN THE ART OF BECOMING
"Wooowwww. I feel so seen right now."
— OPEN HOUSE PARTICIPANT
Watch the replay of the Open House where you'll see this all working in action. Hear from current members and their experience and see a participant use the AI coaching for the first time and see what shifts for her!
CLICK TO WATCH THE OPEN HOUSE REPLAY
The Art of Becoming is a new kind of experience for entrepreneurs who are done optimizing a business that no longer fits and ready to step in to all that is next.
With a proven methodology, an AI business partner and coach that actually
learns
you, and human collaboration through live coaching and community. This is support that holds all of you and strategy that evolves with you.
FROM THE ALIGNED BUSINESS®
Before anything else, take a look inside:
See exactly what it looks like when you join The Art of Becoming: Working with Sol™, the visioning process, the check-ins, the community... all of it. Nothing polished about this video, just showing you a candid peek behind the scenes so you can see and feel if this is for you!
JOIN THE ART OF BECOMING
Sol brought up something I had NO IDEA I needed to work through... it genuinely had me crying on and off for days. Which I was so thankful for — because that means I was able to grow through it.
Kelsey (yes, I use it too!)
My mindset has shifted dramatically since working through Sol. It's just a night and day difference.
FOUNDING MEMBER
Things just feel like they're being handled... I'm able to work through things a lot quicker. I feel like I'm coming into the clearing.
FOUNDING MEMBER
CLICK PLAY!
Long-ish, but worth it. Watch this video to learn exactly how it all works!
CLICK FOR THE PODCAST VERSION
Rather listen in?
You're successful.
On paper, it's working.
You're successful.
On paper, it's working.
And lately you've been wondering...
What would it look like if my business actually fit my life now? Not the life I had when I started?
Is this still what I want? Why does everything feel so heavy when it's technically going well?
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You've built something powerful.
You don't need to start over, but you're not the same person who built this business.
And the next version of you? She needs something different.
Shifting into group coaching from 1:1 and hitting my first 6-figure year in 6 months, 8x profit in one year!
First 6-figure year in 6 months
TAY, BUSINESS COACH
Solid 7-8k months and booked out for months. I'm working with clients that are so aligned it actually feels unreal.
I finally feel like I have something sustainable
KAT, ILLUSTRATOR & DESIGNER
I transitioned to making 30k months while working LESS. I do my work while the babies nap so I'm HOME with them all day.
Now making $30k months working 10 hours a week
NICOLE, AGENCY OWNER
OUR PROVEN PROCESS
Sol™ is new.
The method inside isn't.
The Aligned Business® Method has supported hundreds of entrepreneurs to build 6 & 7-figure businesses since 2017 — and it's the exact foundation Sol™ coaches you from.
You can be successful and...
still feel like something's off.
You've done the strategy. You've hired the coaches. You've joined the masterminds.
And still...
You're tired of re-explaining your business from scratch every time you get support
You're exhausted from holding
everything... the vision, the details, the decisions
You want someone to actually SEE the full picture, not just give you another framework
You're craving support that fits YOUR life, YOUR capacity, YOUR nervous system
You're ready for your business to support who you're
becoming
— not just who you've been
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Most business support starts with:
What's your revenue goal?
3: EXECUTION
1: GOAL
2: STRATEGY
Now go make that happen
Here's the plan to get there
But you've been there. You've hit goals. And you're still... here. Wondering if there's another way.
That's where The Art of Becoming begins.
This is backwards from how everyone else teaches it.
Who are you becoming in this next chapter?
What does
her
life look like?
What does
she
need from her business?
And how do we rebuild everything around that?
Not with your revenue goals. Not with your launch calendar. Not with another 90-day sprint.
With
you.
And it's exactly why it works.
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WHO AM I BECOMING, and does my business support her?
What if the question wasn't "How do I grow my business?" What if it was:
Systematize
2
3
The 3-phased approach inside the Aligned Business® Method adjusts your business to feel like success and support your life:
Once your business and offers are validated, we'll work on optimizing your pricing, getting a solid client fulfillment process down, and creating a marketing and sales system that works over and over to generate leads and book clients. This will all be done in a way that feels good and works for your unique personality. This phase is all about turning your business into an asset you can depend on.
BUSINESS STRATEGY
MINDSET &
ENERGETICS
ALIGNED
BUSINESS
Sustain & Scale
Now that you're booking consistent clients at profitable pricing, we'll focus on scaling sustainably so your 6-7 figures can be reached year after year. This will usually focus on automation, delegation, optimizing your offer suite, and understanding the metrics that matter for your business model. You'll learn to see when (or if) you need to pivot and flow back to phase one for adjustments, or an entirely new business!
3: Sustain & Scale
1: Validate
WHO YOU ARE
AS A HUMAN
2: Systematize
1
During this phase, you'll be auditing your business, validating any shifts, and understanding exactly who your ideal clients are now. You'll learn how to sell supportively (or get better at it) and determine your way to find and book your ideal clients. You'll take aligned action and experiment to see what's truly works for you, and the capacity you have in this season.
Validate
Sees your business AND your life — an ecosystem that meets you today and where you're growing
Adjusts your strategy to make consistent sales and fit the actual capacity you have now and plan for later
Remembers everything — so your support compounds, and you feel more known over time
Sees the gaps you can't see for yourself and brings your values into every decision you make
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You're not looking for another course.
You're looking for a space that evolves with you.
You're holding so much. Managing continually shifting priorities around parenting, health concerns, supporting clients... and the weight of a vision that won't stop calling you forward.
You have years of experience. You want to leverage what's worked and finally feel in flow. It's your turn to be held in all that you're moving towards.
The Art of Becoming is this space.
Now, you need support that:
What's Inside The Art of Becoming:
A private space with other women in The Art of Becoming. Not a noisy Facebook group. A room of people who get it.
Community of like-minded peers
Twice a month, live group calls to deepen the work, get human feedback, and be in real-time conversation about what you're building.
Live Coaching Calls with Kelsey
Available 24/7 to help you process, strategize, and move forward. Sol learns how you work, remembers everything you share, and gives you support that gets deeper over time. Voice-to-text included.
Sol™, Your Personal AI Coach
The Aligned Business® Method
The proven framework that's helped hundreds of women restructure their businesses around their actual lives. Your revenue strategy, marketing plan, offer suite, and month by month action steps — all customized to you.
You've been in business 3+ years, and have had revenue months that would make the version of you just starting out barely believing it's all real.
You're successful on paper. You do incredible work and have the client results to prove it. AND, something feels off now. Both are allowed to be true.
You want support that sees all of you, not only the revenue goals you're wanting to reach.
You're tired of re-explaining your business, your values, and your unique approach every time you get help.
You want strategy that works — for your unique business model, your nervous system, AND your capacity.
You want to be inside something impactful, something lasting. But high-pressure masterminds and $20k+ coaching containers demand more than you can give right now.
You want community with women at your level who
get it — you know that being in the right rooms with the right people can shift everything.
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The Art of Becoming is for you if:
This probably isn't for you if:
You want someone to tell you exactly what to do without understanding why
You're looking for a copy-paste blueprint
You need a quick fix without doing any inner work
You're not willing to invest in support that deepens over time
You want accountability pods and constant check-ins (this is more spacious than that)
X
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It remembers everything.
Every conversation, every goal, every shift. You never start from scratch.
It learns how YOU work.
Not generic advice — support tailored to your patterns, your capacity, your way of making decisions.
It's there when you need it.
3am spiral? Tuesday morning clarity session? Sol is available 24/7.
It gets deeper over time.
The more you share, the more Sol understands exactly how to support YOU.
Meet Sol™: Support that actually knows you.
Sol is an AI coach trained on the Aligned Business® Method. But that's just the beginning.
What makes Sol different:
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Sol doesn't only help you optimize. It helps you become.
What's Included as a member of The Art of Becoming?
As the program evolves, you get access to everything!
ALL FUTURE IMPROVEMENTS
Everything below is yours when you join The Art of Becoming!
Regular prompts to reflect, recalibrate, stay on track, and see how you're becoming your future self in real time.
Weekly Alignment Check-ins
The proven framework for building a business that supports your life.
The Aligned Business® Method
Your personalized AI business strategist & coach that learns how you transform and grows with you — every single day, Available 24/7, voice-to-text included.
UNLIMITED ACCESS TO SOL™
Deep excavation of who you're becoming and what your business needs to look like to support that.
The Visioning Process
Your offers, pricing, marketing, revenue strategy, and action steps — custom to YOU.
Your Personalized Aligned Business® Plan
Women at your level who get it. Not a noisy Facebook group.
Private Community
Human connection, real-time support, nuance that only comes from direct conversation.
2x/Month Live Coaching CallS
After helping hundreds of entrepreneurs grow businesses that both feel good to run AND financially support their lives, she created The Art of Becoming to offer something even deeper: Support that evolves with you, sees you fully, and holds everything it takes to grow a business linked to your life's purpose.
She's a multi-business owner, designer, and mom of two boys with special needs — and she knows firsthand what it takes to scale without splitting yourself in half.
The Art of Becoming is the kind of support she spent a decade searching for. Now, it's here.
Kelsey Kerslake is the strategist, coach, and creative mind behind the Aligned Business® Method — the proven framework inside The Art of Becoming.
MEET YOUR GUIDE:
Join The Art of Becoming: The Investment
This is a no-refund program, and that's a deliberate choice. This isn't a lifetime-sized gamble anymore — and everything about it is knowable before you say yes: this page, the walkthrough video, and my open inbox. I'd rather help you make the right decision before checkout than manage regret after. If you're not at a full-body yes... please don't join. That's the whole system 🤍
Want my honest read on whether this fits YOUR situation? DM me on Instagram @kelseykerslake or email kelsey@thealignedbusiness.com — I'll share my thoughts based on where you're at, especially if the honest answer is "this isn't your season."
One thing I want you to know before you join (not after):
The Aligned Business® Method with live coaching has been a $10,000 investment. Previous doors to The Art of Becoming opened at $3,333 — for lifetime access, one way in.
Now, you have two options:
START WITH THE SPRINT →
$295, once.
30 DAY SPRINT
30 days inside, everything included!
JOIN AS AN ANNUAL MEMBER →
$1450 annually
ANNUAL MEMBERSHIP
Go all in to become your future self
or 12 monthly installments of $145
best value!
FAQ:
Your Questions Answered
FAQ: Your Questions Answered
Most programs give you a framework and send you on your way. The Art of Becoming gives you ongoing support that learns YOU — your patterns, your capacity right now, how you actually transform and reach your goals over time. Sol™ remembers everything, so you never start from scratch. And you get live coaching with Kelsey twice a month for human connection as well as a community of peers building values-based businesses and lives alongside you.
That's exactly why this exists. There's no required homework, no mandatory calls, no Voxer pressure. It's there when YOU need it — on your schedule, at your pace. The coaching calls are valuable but optional. You can connect with the community as much or as little as you like. This is support that fits your life, not the other way around.
I've worked with coaches and joined their programs before and DIDN'T GET THE RESULTS I THOUGHT I WOULD. How is this different?
Because Sol™ is there DAILY and this is support that grows with you. The support compounds over time instead of fading after a session — adjusting to what isn't working for you as much as what is. And because Sol learns your patterns, it catches things human coaches can miss when they aren't at 100% (and who is?) This is a program that grows with you and meets you at your next level — again, and again, and again. Sol™ never forgets what's already been discovered and uses that to continually refine how it supports you over time — so you get deeper and better support the more you work together. Things aren't working? TELL SOL! It's built to attune and adjust to you to make it work.
After your 30 days, you'll have the option to continue at an annual membership rate. The annual membership will eventually be ~$2,000 — joining now is how you keep the more accessible rate forever. Sol™ isn't going anywhere 🫶
Join now, and your investment rate is locked in for life, for as long as your membership stays active. You'll never pay the new rate, no matter how much the program grows.
Trying something like this before investing for an entire year is how I'd want to be sold to... so it's how I'm selling it to you.
The Art of Becoming complements other work beautifully. Sol integrates what you're learning elsewhere and helps you implement it in a way that fits YOUR specific situation. You can easily add completed work or insights you're working through from other programs and add them as context for Sol™ with the click of a button. Sol™ can then use this context to support you holistically and make sure that wherever you are getting support, it's integrated.
That's exactly what the Visioning Process is for and what you'll be getting clear on over time. You don't need to have it figured out. The clarity comes through the process, not before it.
No. The women inside work across industries — photographers, designers, therapists, consultants, service providers, doctors, coaches. The Aligned Business® Method works for any business model selling a transformation. It works for both online and in-person businesses.
We want you to feel like this is an aligned next step when you decide to join. If you're uncertain, reach out to Kelsey directly on Instagram @kelseykerslake or email Kelsey@thealignedbusiness.com to talk through your business details and any questions you have.Because this is a no-refund program (a deliberate choice — I'd rather help you decide right than manage regret after), let's make sure it's the right fit first.
Yes! Payment plans are available at checkout and also through Klarna, Afterpay, etc.
The Art of Becoming isn't about working harder or optimizing more.
You already know.
It's about finally having support that centers around YOU.
Who you are, and who you're becoming... What
she
needs.
And building everything else around that.
Your next chapter is waiting. And we're ready to build it with you.
You know you're being called into your next chapter. That the way you've been doing things isn't going to get you to where you want to be.
You've been searching for something different. Something that feels like coming back home to yourself.
